Reinventing Media

Those of us in online media are on the cutting edge of reinventing a critical channel for human communication. It's exciting, historic, and perplexing. Often we're so focused on problem-solving that we lose sight of our role as pioneers. Today's offhand decisions become tomorrow's precedents and benchmarks. This blog aims to contemplate progress and strategize next steps in the process of reinventing media for the digital age.

Wednesday, January 20, 2010

New York Times and the Paid Content Debate

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Apologies for hibernating all these months. I've been doing so much blogging, tweeting, and other writing for clients (including editing...
Saturday, February 21, 2009

Hiatus

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With the bad economy casting a long, dark shadow over so many initiatives the blog is on hiatus for awhile, as I continue to talk to folks a...
Wednesday, November 19, 2008

Web 2.0 Marketing 101

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Earlier this month I gave a webinar on the fundamentals of online, social, and Web 2.0 marketing to a group in Texas. The client wanted the ...
Wednesday, October 29, 2008

Lessons Learned from Bacon Salt

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One question a lot of people are asking is how to use Web 2.0, social marketing, and the elusive phenomenon of viral growth to enhance conve...
Saturday, October 18, 2008

Putting YouTube to Work

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I'm often asked how to integrate Web 2.0 opportunities such as YouTube into marketing programs. YouTube is a tantalizing distribution ch...
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